Learn about the reverse geocoding feature that is part of the Address cleanser.

Geocoding refers to the process of translating an address into a set of geographical coordinates (latitude and longitude). In other words, identifying a physical address on a map.

Reverse geocoding works just the opposite - it converts latitude and longitude coordinates into a human-readable address. This is particularly useful for customers who use location data to run their business but don't always have address data included with their records. For example, a transportation company that wants to track the exact location of a vehicle.

Based on specified coordinates and country, you can fetch the nearest address from the address reference database. This is then run through the other address cleansing processes configured for the tenant like Verify, Enhance, geo, CASS, and so on, to return the final output address.

Let's first learn what you must do to enable this feature on your tenant.