What does ZoomInfo do?

ZoomInfo Technologies Inc., is an American company that specializes in providing data on businesses and professionals. Their flagship product is a commercial search engine focused on contact and business information. The ZoomInfo integration seamlessly enriches company and contact data, helping you make decisions based on the most current insights.

How do we integrate ZoomInfo in Reltio?

This integration is powered by Reltio Integration Hub (RIH) and is deployed as an RIH package. Using RIH Recipe Lifecycle Management, the package can be imported into a tenant and includes recipes, connections, environment properties, lookup tables, API endpoints, API collections, Connector Software Development Kits (SDK), and templates. For more information, see topic Integration Hub.

Supported MDM Products

The ZoomInfo integration is not supported for use with Entity Resolution products.

Supported ZoomInfo Products

Licensing

What do I get from this integration?

Leverage RIH for seamless integration

Use the prebuilt integration in RIH to streamline your processes and unlock the following benefits:

• Best Practice Design - built according to industry standards and Reltio's best practices.
• Integrated Error Handling - automated error detection and management.
• Logs and Statistics Access - easily monitor integration activity with access to logs and detailed performance statistics.
• Email Notifications: Receive timely updates and alerts directly via email.
• Configurable Parameters - customize environment settings, job properties, and confidence code thresholds for auto-merge versus suspect match. Enable a "Potential Match only" mode for enhanced control.
• Enrichment of Multiple Profiles - automatically enrich multiple Reltio profiles linked to the same organization using a single ZoomInfo ID.
• Customizable ZoomInfo Attributes - add and configure ZoomInfo attributes to meet specific business requirements.

To implement this integration, you will receive a set of recipes, including necessary dependencies like the data model and API connections, from your support contact. After importing these recipes into your RIH account, you can configure them based on your needs. For assistance in setting up the integration for your Reltio tenant, please open a support ticket. For more information, see topic Contact a Supportive Person.

Bridge Data Gaps with ZoomInfo Integration

Enhance your data quality by connecting with ZoomInfo to enrich profiles with reliable, up-to-date organization and contact information from ZoomInfo's extensive database. Records are matched using core firmographic and demographic attributes.

For Organizations, profiles are matched using the following input attributes: Name, Address, Email, Phone, Website URL, and ZoomInfo ID.

For Individuals, matching is based on: Name, First Name, Last Name, Address, Email, Phone, Website URL, Employment History, and ZoomInfo ID.

The integration supports three operational modes:

• Near Real-Time - use Reltio's ENTITY_CREATED and ENTITY_CHANGED SQS messages, which are polled by RIH every 5 minutes.
• Batch - scheduled within RIH or triggered manually/externally via API.
• On-Demand - accessible through UI buttons within the Organization and Individual entity types.

Build Organization hierarchies and Contact relationships

Enhance your organization's data by using ZoomInfo's company hierarchies to create corporate structures and relationships within your organization profiles. This can be achieved using the Batch mode of operation.

The image below illustrates the Get ZoomInfo Match and Get ZoomInfo Company Info options in the organization's profile view:

The image below shows the Get ZoomInfo Match and Get ZoomInfo Contact Info options in the organization's profile view:

Provides Match Scores

ZoomInfo assigns a match score (displayed as the Confidence Code in the UI) that reflects the quality of the search results based on the criteria used. This score determines whether the returned data is marked for auto-merge or suspect match. The confidence code thresholds for auto-merge versus suspect match are configurable, with the following default values:

Organization (Company): Match Score 1–5

Individual (Contact): Contact Accuracy Score 75–99

Use Cases

Enrich a single, trusted view of your Organization or Individual data

Enhance your Organization (Company) or Individual (Contact) data with ZoomInfo, using Near Real-time, Batch and On-demand modes.

Case 1 - Enrich business data

A sales representative would like to have the most current company information for better decision making, increased efficiency, and use this information to drive their business group. So, it is critical to get accurate contact data, key financial information, and information on corporate hierarchy and key personnel from D&B. The correct data will help the representative find the best opportunities by creating an effective sales plan and getting insights about customers and organizations.

Case 2 - Keep business data up-to-date

A business administrator can configure Near Real-Time and On-Demand enrichment modes in their Reltio tenant, ensuring that data remains accurate and current.

Increase Sales and Marketing Impact

According to ZoomInfo's 2024 Customer Impact Report, marketers using ZoomInfo data saw a 46% increase in pipeline (1.5x growth compared to non-users), while Sales Development Representatives (SDRs) reported saving an average of 18 minutes per prospect-equivalent to 13 hours per week.