Understanding the Reltio Identity 360 Data Model

The rich Reltio Identity 360 data model provides a 360 degree view of an individual.

Reltio Identity 360 is an application for mastering personal data. An individual’s details that exist across various sources can be integrated using Reltio Identity 360. Data is mastered using match rules to remove duplicates and generate a golden copy of an individual’s data.

The data model for Reltio Identity 360 individual profile is given below.

Individual Parameter Example
URI configuration/entityTypes/Individual
Label Individual
Description

This entity type represents a person entity.

Abstract false
Data Label Pattern {LastName} {FirstName}

Attribute Label Name Attribute Type Sub-Attribute Name Data Type
Full Name Name Simple   String
Prefix Prefix Simple   String
First Name FirstName Simple   String
Middle Name MiddleName Simple   String
Last Name LastName Simple   String
Suffix SuffixName Simple   String
Preferred Name PreferredName Simple   String
Title Title Simple   String
Nickname Nickname Simple   String
Devices Used DevicesUsed Simple   String
Web Cookie ID WebCookieID Simple   String
Device ID DeviceID Simple   String
Alternate Name AlternateName Nested    
Type Code Type String
Type Description Description String
First Name FirstName String
Last Name LastName String
Middle Name MiddleName String
Prefix Prefix String
Suffix Suffix String
Gender Gender Simple   String
Role Type roleType Enumerated   String
Ethnicity Ethnicity Simple   String
Social Media SocialMedia Nested    
Channel Name ChannelName String
Identifier Identifier String
Join Date JoinDate Date
Active Status ActiveStatus String
Policy Consent PolicyConsent Nested    
Type Type String
Effective From EffectiveFrom Date
Expiry Date ExpiryDate Date
Policy Version PolicyVersion String
Time Stamp TimeStamp TimeStamp
User/Application UserApplication String
Source IP SourceIP String
Device ID DeviceID String
Cookie ID CookieID String
Phone Phone Nested    
Type Type String
Number Number String
Country Code CountryCode String
Extension Extension String
Formatted Number FormattedNumber String
Rank Rank Int
Area Code AreaCode String
Local Number LocalNumber String
Validation Status ValidationStatus String
Line Type LineType String
Format Mask FormatMask String
Digit Count DigitCount Int
Geo Area GeoArea String
Geo Country GeoCountry String
Suppress Suppress String
Exception Exception String
Active Status Active Boolean
MultiChannelCommunicationConsent   Nested (within nested)   Nested (Within nested)
Privacy Consent Status PrivacyConsentStatus String
Source Type SourceType String
Source Source String
Effective From EffectiveFrom Date
Expiry Date ExpiryDate Date
Communication Type CommunicationType String
Communication Frequency CommunicationFrequency String
Source IP SourceIP String
Device ID DeviceID String
Cookie ID CookieID String
Phone Opt Out PhoneOptOut Boolean
Text Message Opt Out TextMessageOptOut Boolean
Address Addresses Nested    
Address Type AddressType String
Address Input AddressInput Blob
Address Line 1 AddressLine1 String
Address Line 2 AddressLine2 String
City City String
State StateProvince String
Country Country String
Zip5 Zip5 String
Zip4 Zip4 String
Verification Status VerificationStatus String
Verification Status Details VerificationStatusDetails Blob
AVC AVC String
Latitude Latitude String
Longitude Longitude String
DPV Confirmed Indicator DPVConfirmedIndicator String
Residential Delivery ResidentialDelivery String
MultiChannelCommunicationConsent   Nested (within nested)    
Privacy Consent Status PrivacyConsentStatus String
Source Type SourceType String
Source Source String
Effective From EffectiveFrom Date
Expiry Date ExpiryDate Date
Communication Type CommunicationType String
Communication Frequency CommunicationFrequency String
Source IP SourceIP String
Device ID DeviceID String
Cookie ID CookieID String
Email Opt Out MailOptOut Boolean
Email Email Nested    
Type Type Enumerated
Email Email String
Domain Domain String
Domain Type DomainType String
Username Username String
Rank Rank Int
Validation Status ValidationStatus String
Active Active Boolean
Source CD SourceCD String
MultiChannelCommunicationConsent   Nested (within nested)    
Privacy Consent Status PrivacyConsentStatus String
Source Type SourceType String
Source Source String
Effective From EffectiveFrom Date
Expiry Date ExpiryDate Date
Communication Type CommunicationType String
Communication Frequency CommunicationFrequency String
Source IP SourceIP String
Device ID DeviceID String
Cookie ID CookieID String
Email Opt Out MailOptOut Boolean
Status Status Simple   String
Status Reason Code StatusReasonCode Simple   String
Status Update Date StatusUpdateDate Simple   Date
Education Education Nested Education  
School Name SchoolName String
Type Type String
Degree Degree String
GPA GPA Number
Years in Program YearsInProgram Int
Start Year StartYear Int
End Year EndYear Int
Field of Study FieldofStudy String
Year of graduation YearOfGraduation Int
Graduated Graduated Boolean
Eligibility Eligibility String
Type EducationType String
Marital Status MaritalStatus Simple   String
Privacy Preferences PrivacyPreferences Nested    
Do Not Process (GDPR) DoNotProcess Boolean
Do Not Profile DoNotProfile Boolean
Do Not Track DoNotTrack Boolean
Do Not Market DoNotMarket Boolean
Do not Export Individual Data DoNotExportIndividualData Boolean
Ok to Store PII Data Elsewhere OktoStorePIIDataElsewhere Boolean
Forget Individual ForgetIndividual Boolean
Do No contact DoNoContact Boolean
Identifiers Identifiers Nested    
Deactivation Reason Code DeactivationReasonCode String
Deactivation Date DeactivationDate Date
Reactivation Date ReactivationDate Date
Type Type String
ID ID String
Status Status String
Activation Date ActivationDate Date
Date of Birth DoB Simple   Date
Year of Birth YoB Simple   Int
Date of Death DoD Simple   Date
Year of Death YoD Simple   Int
Presumed Dead PresumedDead Simple   Boolean
Image Link ImageLinks Simple   Image URL
Video Link VideoLinks Simple   URL
Document Link DocumentLinks Simple   URL
Website URL WebsiteURL Simple   URL
Description Description Simple   Blob
Account Account Simple   String
Birth City BirthCity Simple   String
Birth State BirthState Simple   String
Birth Country BirthCountry Simple   String
Delete Entity DeleteEntity Simple   Boolean