Potential matching at a glance
Get a high-level view of Potential matching.
Take it from the top with potential matching. Get the overview here, then see the sub topics in this section to drill down to the details.
What is potential matching?
Organizations maintain entity and profile details across various systems. Sometimes, multiple records of the same entity exist across source systems, often with inconsistencies between them. For example, one copy of the record may have a complete address but no phone number, while another has a partial address and the correct phone number. The potential matching feature helps identify such profiles as potential matches and merge them.
Reltio enables you to merge profiles into a single, comprehensive record. Using match rules, Reltio intelligently determines which profiles to merge and which to exclude. For more information, see topic Configure match rules overview
Who is potential matching for?
This content is curated for these Reltio user roles defined in topic About roles:
Business User
Reltio Configurator
Data Product Owner
Data Steward
Why would I use potential matching?
Potential Matching ensures a single source of truth by unifying duplicate records, maintaining data quality, and providing consistent and accurate information across the platform.
When would I use potential matching?
Review and resolve duplicates identified during data processing.
Review and resolve duplicates identified during data processing.
Ensure your data is accurate and free from duplicate records.
Where do I find potential matching?
Reltio Multidomain MDM
Reltio Customer 360
Match and merge data from . For more information, see topic Data Export at a glance.