Unify and manage your data

Search Before Create (SBC) for Veeva Vault CRM

Learn about how Search Before Create for Veeva Vault CRM helps you check for existing HCP and HCO records before creating a new account.

Search Before Create lets you search for existing records across Veeva Vault CRM, Reltio Customer Tenant, and Reltio Data Tenant before creating a new record in Veeva Vault CRM. It supports common account search scenarios for healthcare professionals, healthcare organizations, and key opinion leaders. If a matching record exists in Reltio but not in Veeva Vault CRM, you can import it instead of creating a duplicate.

Data sources included in the search

Search Before Create checks the following record sources before a new account is created:

  • Veeva Vault CRM
  • Reltio Customer Tenant
  • Reltio Data Tenant

The results display all possible matches, and each search result includes a match confidence score. Use this score to assess whether the result is a strong, likely, possible, or weak match before you take action. You can review the records before deciding whether to continue with an existing record or import a record from Reltio into Veeva Vault CRM.

Search and import workflow