Learn about the B2C data model.

The Reltio for B2C Data Model provides a predefined set of entity types with specific attributes, relationship types, and interaction types relevant to consumer organizations.

This diagram illustrates the relationship between these entities and attributes in the Reltio for B2C Data Model.

Reltio designed velocity packs to give you a head start. Your industry-specific pack comes fully configured with the components and rules you will need to realize value in as few as 90 days. If you need to modify it in any way, Reltio Support can help. We do recommend you discuss your configuration changes with Reltio Professional Services or a Reltio partner to ensure they align to the Reltio Way Delivery Methodology. For more information, see topic Preconfigured User Interface for B2C.

For general information on entity, attribute, relationship, and interaction types, see topic Reltio object types. For details on the preconfigured data model and other configurations provided with the Reltio for B2C velocity pack, see the sub topics in this section.