The Reltio for Consumer Data (B2C) data model includes the contact entity type. Ensure data accuracy and improve data quality by validating the entity data ingested into the Reltio platform against a set of validation functions and then report the correctness of the data.

For information on working with validation function properties, see topic Preconfigured User Interface for B2C.

For general information on validation functions, see topic Data validation function. For details on the preconfigured entity types that come with Reltio for Consumer Data (B2C), see topic Entity types for B2C. For information on working with the preconfigured validation functions that come with Reltio for Consumer Data (B2C), see topic Preconfigured User Interface for B2C. For descriptions of these, see the following sections.

Individual entity type validation functions (B2C)

This table identifies the Reltio for Consumer Data (B2C) organization validation functions used to master customer business-to-businesses data. Use these validation functions when you create a contact for a business.