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Survivorship for B2C

Learn about the Reltio for B2C prebuilt survivorship types.

The Reltio for B2C data model includes survivorship groups, which help you define the golden record (final state) of any object that your business considers important.

For information on working with survivorship properties, see topic Preconfigured User Interface for B2C.

For general information on survivorship, see topic Survivorship groups. For details on the preconfigured entity types that come with Reltio for B2C, see Entity types for B2C. For information on advanced survivorship strategies that can only be defined through metadata configuration, see topics and Survivorship Rule Types. For descriptions of the preconfigured survivorship groups that come with Reltio for B2C, see the following sections.

Location entity type survivorship groups B2C

This table identifies the Reltio for B2C default survivorship group for the Location entity type. Use Location survivorship groups to merge a record for a physical structure, such as a building.

Rule attributeStrategy
Address InputRecency
Address Line 1Source system
Address Line 2Other Attribute Winner Crosswalk
CityOther Attribute Winner Crosswalk - Address Line 1
StateOther Attribute Winner Crosswalk - Address Line 1
CountryOther Attribute Winner Crosswalk - Address Line 1
ZipOther Attribute Winner Crosswalk - Address Line 1
Zip/attributes/Zip5Other Attribute Winner Crosswalk - Address Line 1
Zip/attributes/Zip4Other Attribute Winner Crosswalk - Address Line 1
Zip/attributes/Postal CodeOther Attribute Winner Crosswalk - Address Line 1
Verification StatusRecency
Verification Status DetailsRecency
AVCRecency
ISO3166-2Recency
ISO3166-3Recency
ISO3166-NRecency
Super Admin AreaRecency
StreetRecency
Admin AreaRecency
Sub-administrative AreaRecency
UnitRecency
Unit/attributes/Unit NameRecency
Unit/attributes/Unit ValueRecency
FloorRecency
BuildingOther Attribute Winner Crosswalk - Address Line 1
Sub BuildingOther Attribute Winner Crosswalk - Address Line 1
PO BoxOther Attribute Winner Crosswalk - Address Line 1
NeighborhoodRecency
Double Dependent LocalityRecency
Dependent ThoroughfareRecency
LocalityRecency
GeoLocationOther Attribute Winner Crosswalk - Address Line 1
GeoLocation/attributes/LatitudeOther Attribute Winner Crosswalk - Address Line 1
GeoLocation/attributes/LongitudeOther Attribute Winner Crosswalk - Address Line 1
GeoLocation/attributes/GeoAccuracyOther Attribute Winner Crosswalk - Address Line 1
OrganizationOther Attribute Winner Crosswalk - Address Line 1
PremiseRecency
CountyRecency
Continent CodeRecency
Automated Zone IndicatorRecency
Carrier RouteRecency
CMRA IndicatorRecency
Congressional DistrictRecency
Default FlagRecency
Delivery Point Bar CodeRecency
DPV Confirmed IndicatorRecency
DPV FootnotesRecency
eLOT CodeRecency
eLOT NumberRecency
EWS FlagRecency
False Positive IndicatorRecency
FIPS County CodeRecency
LACS Link CodeRecency
LACS Link IndicatorRecency
LACS StatusRecency
No Stat IndicatorRecency
PMB NumberRecency
PMB TypeRecency
Primary Address LineRecency
Record TypeRecency
Return CodeRecency
Secondary Address LineRecency
SUITE Link FootnoteRecency
Vacant IndicatorRecency
Census IndicatorRecency
Census CodeRecency
Census Class CodeRecency
GNIS Feature IDRecency
CBSA Metropolitan Statistical AreaRecency
CBSA Micropolitan Statistical AreaRecency
NECTA Metropolitan Statistical AreaRecency
NECTA Micropolitan Statistical AreaRecency
Metropolitan DivisionRecency
NECTA DivisionRecency
Block CodeRecency
Block Group CodeRecency
CBSA CodeRecency
CBSA NameRecency
Metro Division CodeRecency
Metro Division NameRecency
NECTA CodeRecency
NECTA NameRecency
NECTA Division CodeRecency
NECTA Division NameRecency
Old Census CodeRecency
Old MSA CodeRecency
Old MSA NameRecency
Tract CodeRecency
Results StringRecency
Parsed GarbageRecency
Time Zone UTCRecency
Time Zone DSTRecency
Time Zone NameRecency

Individual entity type survivorship groups B2C

This table identifies the Reltio for B2C default survivorship group for the Individual entity type. Use Location survivorship groups to merge a record for a specific contact.

Rule attributeStrategy
PrefixRecency
Title/SalutationRecency
First NameSource system
Middle NameSource system
Middle InitialSource system
Last NameSource system
SuffixRecency
NameSource system
AddressAggregation
PhoneAggregation
EmailAggregation
Email/attributes/EmailSource system
IdentifiersAggregation
Privacy PreferencesAggregation
Policy ConsentAggregation
Multi Channel Communication ConsentAggregation
Other NamesAggregation
Date of BirthRecency
Date of DeathRecency
Year of DeathRecency
Status Update DateRecency
Professional DesignationRecency
DescriptionRecency
DepartmentRecency
Lead ScoreRecency
GenderRecency
Year of BirthRecency
StatusRecency
Website URLRecency
Job LevelRecency
SSNRecency
Share of WalletRecency
Loyalty ProgramRecency