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Match rules for B2B

Learn about the match rules used in Reltio for B2B that are defined out-of-the-box.

Reltio for Customer Data (B2B) v3 brings together systems and most of these systems duplicate customer information. Match rules define the criteria Reltio uses to determine whether two records are duplicates.

Organization, Contact, and Location entity types are likely to be duplicated, so match rules help you reconcile any variations.

For information on working with match rule properties, see topic Preconfigured User Interface for B2B.

B2B comes with predefined match rules specific to the business to business industry. Take a look at the match rules types defined for a specific entity in Console > Data Modeler > Entity Types > <entity> > Match rules.

For general information on match rules, see topic Reltio match and merge. For information on working with match rules, see topic Configure match rules overview. For descriptions of the match rules that come with Reltio for B2B, see the following sections.

B2B has the following match rules predefined out of the box:

Table 1. Organization entity type match rules (B2B)
S. NoRule
0Exact (Name, Address, Phone) - Automatic Merge
1Exact DUNS Number - Automatic Merge
2Fuzzy (Name), EOAN (Identifier), EON (Phone), Exact (Address1, Zip5, Tax ID) - Automatic Merge
3Exact (Name, Identifier) - Potential Match
4Fuzzy (Name), Exact (Tax ID) - Potential Match
5Fuzzy (Name), Exact (Address1), Exact (City or Zip) - Potential Match
6Fuzzy (Name Metaphone), Exact (Address1), Exact (City or Zip) - Potential Match
Table 2. Contact entity type match rules (B2B)
S. NoRule
1Fuzzy(First Name, Last Name) With Exact OR Null on Phone/Email - Potential Match
2Fuzzy(First Name, Last Name); Exact (Address1, Zip5); ExactOrNull(Suffix, Email) - Potential Match
Table 3. Location entity type match rules (B2B)
S. NoRule
1Exact (Address1, City, State, Zip5, Verification Level) - Potential match.
2Exact (Addr1, City, State), EOAN (Addr2, Zip, Bldg, Sub Bldg) - Auto Merge
3Exact (Address1, City, State, Zip, Verification Level) - Potential Match