Business User at a glance
Get a high-level view of Business User.
Business User
Let's get you going on the road to success, Business User. Here's your curated fast track to what you need to know and where you need to go!
What does Business User do?
You're responsible for leveraging cleansed and unified data to create and activate marketing segments that drive targeted campaigns. By analyzing customer insights, you optimize strategies, enhance customer engagement, and maximize marketing return on investment (ROI). This role is essential for translating data into actionable outcomes that support business objectives.
What other roles does Business User work with?
A Business User plays a key role in connecting data insights with strategic decision-making. Your work involves collaboration with:
Through these partnerships, you enhance the effectiveness of campaigns, ensuring they are data-driven, targeted, and aligned with business objectives.
What Reltio products and applications do Business User use?
Here are the tools of the trade for Business User.
| Application | Available in | ||
|---|---|---|---|
| Reltio Entity Resolution | Reltio Multidomain Master Data Management (MDM) | Reltio Customer 360 | |
Hub
| | ||
| Segmentation (Hub) | |||
| Console | |||
| Search | |||
What other skills/tools does a Business user employ?
- Technical skills
- Proficiency in data segmentation, CRM tools, and marketing automation platforms. Familiarity with data analysis and visualization tools to interpret customer insights. Expertise in working with calculated or derived attributes such as loyalty tiers and behavioral analytics.
- Soft skills
- Strategic thinking to tailor campaigns effectively. Strong communication skills to collaborate with analysts and stakeholders. Adaptability to changing customer trends and emerging marketing technologies.
What objectives are a Business user concerned with?
Use the Reltio Data Cloud to meet your Business User responsibilities for creating impactful campaigns based on unified and accurate data.
| Role objective | Description | Find out how |
|---|---|---|
| Data Segmentation | Create and manage customer segments for targeted marketing campaigns. | Segmentation at a glance |
| Campaign Activation | Deploy campaigns across marketing destinations based on detailed data insights. | |
| Metrics and Analysis | Analyze data metrics to refine campaign strategies and improve outcomes. | |
| Market Trends Adaptation | Stay updated on emerging trends to ensure campaigns align with customer behavior. | |
| Collaboration | Work with data analysts and CRM specialists to deliver cohesive campaign execution. |