Data as a Service

Enrich Connected Customer 360 profiles with public or third party data subscriptions.

Reltio’s portfolio of Data as a Service partnership ecosystem includes selected data partners who have loaded their full volume of reference data into the Reltio Connected Cloud, or have made their data available through a productized connector to their API, enabling one-click access to that data by any Reltio customer who holding a license agreement with the partner for that data.

Data Tenant Subscription Service, or DTSS, is a powerful and unique technology built into the Reltio Modern Data Management architecture. It enables the seamless sharing of data between Reltio tenants, without any external ETL or integration effort. A simple configuration makes the whole thing work. A DTSS connection involves a tenant that is acting in the role of a Data Tenant (DT) which serves as the source of data. It also involves another tenant that is acting in the role of a Customer Tenant (CT) that is receiving the data from the DT. A tenant can serve as both a DT and a CT simultaneously. For example, tenant B sits between tenant A and tenant C. B is receiving records from A, but also providing records to tenant C (and D, and E...)

DTSS utilizes Reltio Streaming Events API and Reltio REST API Reference to manage data and interactions between Data Tenants (DTs) and the subscribing Customer Tenants (CTs). A Reltio DT then is a shared resource to which all of Reltio’s customer CTs can subscribe. Similarly, a CT can subscribe to multiple DTs in order to bring a variety of enrichment to a set of business records being managed in the CT. It is this capability that enables an organization to setup tenants as “focused centers of curation” of data, and share the curated data with other tenants which then are able to propagate the accumulation of curated data to still other tenants.

Reltio Data as a Service for 3rd Party Commercial Data

Historically, identifying and blending together third-party premium data sources has been a painful and costly process. Reltio Data as a Service (DaaS) which leverages Reltio DTSS technology gives frontline business users, real-time access to external data providers and industry sources. Reltio can also provide access to free public data sources through DaaS and in context, on demand search. Pre-built integration from a Solution Accelerator and ongoing support saves you time and money. Alternatively, you need not use a Solution Accelerator to gain the benefits of Reltio DaaS. A Reltio Data tenant or a Private Data Tenant can be subscribed by any CT utilized by your organization.

In general, Data Tenants (DTs) store data such as:

  • Third-party data providers
  • Community data sets
  • Crowd-sourced data sets
  • Aggregated data sets

Available Third-party Data

Reltio Connected Cloud 2017.3 provides the following third-party data subscriptions for the Life Sciences and Healthcare Industries:

  • NPPES NPI Registry
  • DEA
  • 340B


A Customer Tenant (CT) can subscribe to records of a Data Tenant (DT). DTSS is a service that runs on its own and listens for events coming from the DTs. When data is modified in a DT, DTSS delivers the changes to the subscribing CTs in real time or in periodic batches (your tenant admin can define an appropriate synchronization approach). Each event carries a topic, such as "HMS" or "NPI". DTSS checks the CTs to see which topics they are registered for, then DTSS propagates data from a DT to a CT accordingly.

Note: If DTSS is turned off, the messages will be accumulated on the queue and will get processed when DTSS is reenabled.

Sources in Profile View

Reltio Connected Cloud maps DT objects to CT entities. Mapping is defined at the CT level and can be configured to use data transformation. If no mapping is defined, Reltio Connected Cloud attempts to load data into the CT objects. If mapping does not exist, then missing data will not be transferred. For subscribed DT profiles, Reltio Connected Cloud synchronizes all attributes, including reference attributes. All synchronized objects have crosswalks from the DT, as shown in the Profiles Sources Perspective.

DT relationships can be copied to CT records individually or in bulk. Click the Cloud icon in the DT record relationship to copy to the CT record.

From CT records, a Cloud icon indicates that other relationships exist in the DT that you can import. Click the Cloud icon to import relationships.

Bulk copying relationships can be configured at the CT level to include the processing of relationships that do not exist in the CT, the removal of relationships, and can specify which relationships to include or exclude.

You can configure your CT to import some or all DT records and configure which DT profile attributes to import, including the import of only Operational Values. When viewing records such as potential matches or Profile sources, Reltio Connected Cloud indicates DT records with unique source icons prefixed with "DT".

When viewing sources, Reltio Connected Cloud can combine all crosswalks from a DT record into a single CT source contribution, as shown in the Sources Perspective.

Matching and Merging


Automatch rules at the DT level determine when a DT entity should be automatically matched to a CT entity. One DT record can be matched to one CT record.

Use icons marked with "DT" to identify DT records when managing potential matches.


DTSS can provide automerge and potential matches to a CT. Because DTSS assumes that a DT already contains deduplicated records, it is very careful to enable an automerge only when all of the automerge match rules agree on one and only one match from the DT. After a successful DTtoCT merge, Reltio Connected Cloud displays any subsequent DT matches for the CT Profile as potential matches, and will not automerge.

Profile Operations

Viewing and Editing

DT Profiles are read only. You cannot update CT Profile values with DT crosswalks.

Profile History

The Profile view History tab displays DTSS activity such as match events.