Omnichannel Interactions

The Omnichannel Interactions feature consolidates all channel/interaction types and forms a single set of Reltio Omnichannel Interactions Data Model.

An organization and a customer interact with each other for various purposes by using different channel types such as emails, text messages, phone calls, direct mails, or face-to-face meetings. Organizations can capture such interactions data on a transactional level for each channel type with its attribute for each application, analyze the captured data, and further use the insights for business intelligence.

Reltio eases this process by offering the Omnichannel Interactions feature to capture all interactions data from multiple channels in an omnichannel way. The feature consolidates all channel/interaction types and forms a single set of Reltio Omnichannel Interactions Data Model.

Organizations can compare or relate the transactional interactions data with dimensional data (master data) and further process on Reltio IQ to receive suggestions and recommendations.

The Omnichannel Interactions feature is enabled in all the four applications - Account 360, Consumer 360, LS Customer 360, and, LS Product 360.

Table 1. Omnichannel Interactions
Omnichannel Interactions
URI configuration/interactionTypes/OmniChannelInteractions
Label Omni Channel Interactions
Description Omnichannel Interactions
Data Label Pattern  

Omnichannel Interactions Data Model

The Omnichannel Interactions data model is derived from Reltio L1 and L2 configurations.

The list of entities that are linked through the Omnichannel Interactions data model are:
  • Organization
  • Individual
  • Product

Omnichannel Interactions API

Omnichannel Interactions can be created through APIs. For more information, see Interactions API