Consumer 360 Match Rules

This page gives details about Consumer 360 match rules that are defined out-of-the-box.

Basic match rules are defined out of the box. Configured match rules are:

  • Exact (first, last, addressline1, city, state, identifier type, identifier); ExactOrNull (Middle, Suffix, Gender)

  • Fuzzy (first, Last name); Exact (Addressline1, Zip5); ExactOrNull (Suffix, Zip4, Email id)

  • Fuzzy (first, Last name); Exact (Identifier Id, Identifier Type)

  • Exact (first, last, Zip5); ExactOrNull (Middle, Email Id); Fuzzy (Addressline1)